We are searching for global talents —
in the most unexpected places.

The Ruhr Regi­on, at the end of the 1950s.
The home­town of the win­dow dresser, Peter Brod­beck, from Duisburg-Rheinhausen.

Later he beca­me known as Peter Lind­bergh, the world-renow­ned fashion pho­to­gra­pher. His revo­lu­tio­na­ry approach crea­ted unmistaka­ble ico­nic images, and paved the way for the Era of Super­mo­dels, begin­ning with Lin­da Evan­ge­lis­ta and Nao­mi Camp­bell, in the 90s.